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Mission & Values

BeKeto™ is the first brand in the UK and Europe fully dedicated to the ketogenic and low-carbohydrate (low-carb) diet. Our mission is to help as many people as possible achieve a state of ketosis and optimal health by following the healthiest low-carbohydrate lifestyle possible.

We’ve spent thousands of hours bringing you the highest quality ketogenic products. Whether you’re already keto or just starting your amazing journey, BeKeto™ is the perfect fit.

Our organization is guided by certain values (BeKeto Values) that we like to share with our customers (BeKetoians). Read on to learn more about our philosophy and why we are your number one choice for keto and low-carb diets.

From London with love ❤

@Ketopresident & #BeKetoTeam

WE ARE “OBSESSED” WITH CUSTOMERS

Our goal and driving force is to continually meet and exceed the needs of the customer, which is a Beketonian like us. We are not afraid of the word “serve” because it captures the meaning of our work. We do our best to ensure that our customers are served at the absolute highest level and keep coming back to us.

WORKING ATTITUDE

Beketonians are characterized by their industriousness. We work smart, and when the situation calls for it we also work hard. We don’t go to work to “pick up the tab”. Many times we stay after hours and leave a part of ourselves here.

AMBITIOUS IN OUR THINKING

Unambitious thinking is a self-fulfilling prophecy. We are visionaries and think creatively, outside the box and with the goal of growing our business. We motivate ourselves and others to continually exceed customer expectations. 

WE ARE CONSTANTLY RAISING THE BAR

The process of learning and raising the bar every day is our advantage and our everyday life. Day by day, we are becoming more competent and our range of skills is expanding, so we can do more and faster. Development and raising the bar is our standard.

WE CONSCIENTIOUSLY CARRY OUT TASKS

We treat every task as a project to be realized. We perform them conscientiously and at 120%. To perform the task we gain the necessary knowledge and obtain the information we need on our own. 

COURAGEOUS IN ACTION AND DECISION-MAKING

We are human and mistakes and errors happen to us. This is a normal process in the pursuit of excellence. We talk about our mistakes openly and immediately, we are not afraid to make mistakes. We take our mistakes on our shoulders and correct them as soon as possible. If it is necessary, we use help. We have our own opinion and express it loudly. However, when a different decision is made, we carry it out as our own.

WORKING UNDER PRESSURE IS A DAILY OCCURRENCE FOR US

Deadlines, asaps and deadlines are well known words to us. We always do our best to meet the deadline. In stressful situations we stay focused so as not to make a mistake. If the situation requires it, we start earlier and finish later, keeping stoic calm. If, despite everything, we have a problem with meeting the deadline – we inform about it well in advance and propose a new date. 

LEADERS IN THEIR OWN RIGHT

We take matters into our own hands, actively and independently taking actions that lead to development. When we can’t get help from other Beketonians and we have to perform a task, we show our determination. We acquire the necessary knowledge from all available sources, we use all available resources, we overcome difficulties and we deliver the projects.

WE ARE MULTITASKING

We have a 360-degree approach to our work, we are not limited to our duties. We are familiar with different positions in our company and are able to work comprehensively. When someone needs help we are prepared to provide the necessary support. Even if we work in completely different positions.

OPTIMISTS WHO SET THE HIGHEST STANDARDS

We totally believe in the success of our projects, and when things don’t go our way, we don’t give up. We know that problems are just opportunities in work clothes. We always approach our work with a smile and we achieve a lot in it. We analyze mistakes, learn from them, and move on to achieve our goal.

We take our values seriously, and we are guided by them in our decision making, in the development of products, in the implementation of innovations. They allow us to serve you better. By having them, we can be your friend in a low-carbohydrate, keto world.

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